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Privacy Policy

Last updated: February 2026

1. Introduction

This Privacy Policy explains how Sum Tile ("we", "our", or "us") collects, uses, and protects your personal data when you visit and use our website at sum-tile.uk (the "Service").

We are committed to protecting your privacy and ensuring compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (GDPR).

2. Data Controller

The data controller responsible for your personal data is:

Bobbie Allsop
Website: bobbieallsop.co.uk

3. Data Collection

We use Google Analytics 4 (GA4) to collect anonymized usage data about how visitors interact with our website. The data collected includes:

  • Page views and navigation patterns
  • Approximate geographic location (country/city level, not precise location)
  • Device information (device type, operating system, browser type)
  • Screen resolution and language settings
  • Performance metrics (page load times, Web Vitals)
  • Custom events (such as button clicks)

Important: We do not collect any personally identifiable information (PII) such as names, email addresses, or IP addresses in a way that identifies you personally. Google Analytics may collect IP addresses, but they are anonymized before storage.

4. Purpose of Data Collection

We collect this data to:

  • Understand how visitors use our website
  • Improve website performance and user experience
  • Analyze which features are most popular
  • Monitor website performance and identify technical issues

5. Legal Basis

Under GDPR, we process your personal data based on consent (Article 6(1)(a)). We only collect analytics data if you have explicitly consented to the use of analytics cookies via our cookie consent banner.

You can withdraw your consent at any time by clearing your browser's localStorage or by contacting us. If you withdraw consent, we will stop collecting analytics data from that point forward.

6. Data Sharing

We share data with Google LLC ("Google") as a data processor. Google Analytics processes the data on our behalf to provide analytics services. Google is bound by their own privacy policy and data processing terms.

We do not sell, rent, or share your data with any third parties except as described in this policy. We do not use your data for advertising purposes.

7. Data Retention

Google Analytics retains data according to Google's data retention settings. By default, Google Analytics retains user-level and event-level data for 14 months. You can learn more about Google Analytics data retention in Google's documentation.

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of access: You can request information about what personal data we hold about you.
  • Right to rectification: You can request correction of inaccurate data.
  • Right to erasure: You can request deletion of your data.
  • Right to restrict processing: You can request that we limit how we use your data.
  • Right to object: You can object to processing of your data.
  • Right to data portability: You can request your data in a portable format.
  • Right to withdraw consent: You can withdraw consent at any time.
  • Right to complain: You can lodge a complaint with a supervisory authority (e.g., the UK's Information Commissioner's Office or your local data protection authority).

To exercise any of these rights, please contact us using the information provided in the Contact section below.

9. Cookies

We use cookies through Google Analytics. The cookies used include:

  • _ga: Used to distinguish users (expires after 2 years)
  • _gid: Used to distinguish users (expires after 24 hours)
  • _gat: Used to throttle request rate (expires after 1 minute)

These cookies are only set if you consent to analytics tracking. You can manage your cookie preferences using our cookie consent banner or by adjusting your browser settings.

10. International Data Transfers

Your data may be transferred to and processed in the United States by Google. Google has implemented appropriate safeguards to protect your data, including adherence to the EU-US Data Privacy Framework and Standard Contractual Clauses. For more information, please see Google's Privacy Policy.

11. Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Website: bobbieallsop.co.uk

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

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